I’ve been sharing articles and other media from this site to my social media profiles since the revamp and not getting much traction. It’s difficult to get word out even when your friends number is quite high and your fan page is coming up to its 200th fan. There are paid ads I can put together, sponsors and partners I could hope to join with to improve my viewership, but there’s no real guarantee with any of those and I could just be throwing my money away and not find anymore of an audience.
Starting with my friends list should be an easy thing. These are all people that have claimed to care about me and hopefully they’ll read any words I write. Well, not quite. I’ve had recent success with a small social media campaign I put together of creating and sharing internet memes. A meme is simply a frequently shared idea that grows into the cultural lexicon. When done in social media, it’s typically done from choosing from a limited selection of pictures and adding text to evoke humor or some inside joke. They vary in quality and range. Overall, they are simply a quick conveyance of a simple idea, like a Tweet. Nothing more.
Why did I think this could work to gain awareness of this site? Well, they are easily digestible and adding a picture to words hugely maximizes the likelihood of someone reading, liking and sharing. A good meme goes from obscure to overshared as soon as it reaches George Takei on Facebook. They spread and uses in guerilla marketing are still mostly untapped. They’re a current fade and all sucessful campaigns are on trend, not ahead or behind. This is the time for them from a marketer’s perspective. There is a benefit to customizing these to your needs and sharing right now. They will become part of a group’s knowledge very quickly. We all stop and read them in our newsfeeds while skipping right past text.
I wrote several shamelessly mentioning this website in many of them. Adapt the meme to what you’re hoping to introduce and at no cost and high consumption ratios, it’s a win/win. More people certainly paid attention. Clearly, there isn’t a longtime future for things like this. Many are already bored of them, so get in now before you’re trying to push your Pogs to Pokemon fans. The internet moves fast these days.
Meme generators are easy to come by and many offer you the ability of uploading your own photo for even more customization. Try out memegenerator.net or quickmeme.com and start making and sharing your own memes today. Share your stories of success with us in the comments.